Zaha Hadid for Donna Karan

Zaha Hadid for Donna Karan

Donna Karan launches a new fragrance and commissions Zaha Hadid to design the bottle.

This is not the first time the designer has worked with a sculptor. Need we mention the example of the now iconic Cashmere Mist bottle, another fragrance by Karan, designed by her sculptor-husband Stephan Weiss, who died of cancer in 2001.

Nor is it Hadid’s first dabbling in fashion. Without a doubt the most famous woman architect in the world, who designed, among other shops, MAXXI in Rome and who won the Priztker Prize in 2004. Do you remember the shoes the architect designed for Melissa and Lacoste. No? Here are a few:

The bottle is the shape of a fluid, creating a vertical vortex. Hadid describes it as: “… a fluid form containing fluid. That works very well together“. The translucent dark grey glass bottle provides a sense of mystery that sparks curiosity, especially because of the curves, Zaha Hadid’s signature element, which are more marked than soft, and with that empty central area that makes the bottler easy to grip and invites you to want to touch it.

For this new perfume, the eleventh product of the fashion house, Karan put together a team comprised entirely of women. In addition to the Iraqi-British architect, in fact, Anne Filpo, a famous woman perfumer, was also part of the project, and development and marketing were headed by women.

Filpo included a note of Haitian vetiver in the aromas, requested expressly by Karan, along with sandal and orange blossom, for a distinct fragrance with masculine undertones.

For the press campaign, connected with an initiative for women’s health, the choice was narrowed down to three top models in their 20s, 30s and 40s: Karolina Kurkova, Liya Kebede, Christy Turlington Burns.

29 Aug 2012, Posted by admin in Design,Fashion, No Comments. Tagged , , , , , , , , , , , , , ,

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