Lapo’s Wardrobe: Gucci’s new collection is a collaboration with Lapo Elkann

Lapo’s Wardrobe: Gucci’s new collection is a collaboration with Lapo Elkann

Gucci goes back to pure Italian style. In order to do so, the fashion house is going to collaborate with a very Italian protagonist: Lapo Elkann. The new capsule collection, Lapo’s Wardrobe, will be presented at the upcoming Milan Men’s Fashion Week in June. 

The collection is thought for all those men who are looking for flawless, elegant, refined and, most importantly, never boring looks, and it’s a representative of personalized luxury sartorial services. It’s not by chance that the collection will be part of the “Made to measure” program at the Milan Fashion Week. Gucci’s creative director, Frida Giannini, had the idea for this collaboration when she decided to reinterpret Elkann’s personal style with a series of luxury pieces enriched by striking details. The Lapo’s Wardrobe collection will be available in Gucci boutiques in Milan, Paris, New York, Tokyo, and São Paulo. Customers will have the opportunity to personalize each piece through the choice of exquisite select fabrics; the personalization process will last approximately four weeks for each look.

Although the collection is mostly a Men’s one (23 male looks), it also features 4 Women’s looks, which will also be available for customers’ personalization. Any piece of the look can be customized–gilets, suspenders, handkerchiefs…the Gucci man and woman will be able to boast absolute uniqueness.

The concept of a “Made to measure” program also includes jewelry, footwear, and accessories lines:  these will be the work of professional designers and goldsmiths. Customers will have the chance to pick between 80 Lapo’s Wardrobe: Gucci’s new collection is a collaboration with Lapo Elkann of fabrics, which will come in 180 chromatic and textile combinations.

Lapo Elkann declared himself to be honored by Gucci’s request of collaboration and will be the collection’s testimonial and sponsor. Classic meets experimental in this upcoming innovative project.

05 Apr 2013, Posted by Anna in Fashion, No Comments. Tagged , , , ,



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